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Tag Heuer’s Top 10 Best-Selling Watches

If you want a luxury watch that belongs on the top ranking of the watch business, search for the Tag Heuer brand. Tag Heuer, founded in 1860, is a Swiss luxury watch brand and manufacturing business recognized for its roots in automotive racing, inventive thinking in the creation of the chronograph, and exceptional advances in the watchmaking industry. Tag Heuer is one of the world’s top luxury watch companies with a long history of watch invention and several ground-breaking in the field of ultra-fast mechanical chronographs, a revolutionary tourbillon watch for an affordable price.

Get to Know TAG Heuer

Tag Heuer is one of the most well-known watch brands. The term “TAG” is an abbreviation for Techniques d’Avant-Garde, which alludes to the watches’ revolutionary design, mechanism, and style. Edouard Heuer, born with the surname Heuer, was the company’s founder. This business concentrates solely on a timepiece that achieves high steering precision under intense time strain, specifically for motorsports. For anyone considering purchasing a Tag Heuer, here’s a list of the top-selling models.

1. Tag Heuer Carrera Automatic Chronograph

The Tag Heuer Carrera was the first chronograph built particularly for monitoring automobile races. They released this watch in 1964 to honor the Carrera Panamericana, a famously dangerous Mexican road race that shut down due to a high number of deaths. To commemorate Tag Heuer’s 160th anniversary, different variants of the watch, widely recognized as a milestone in watch design, were released in 2020.

2. Tag Heuer Autavia Blue Dial Men’s Watch

The Autavia watch demonstrates the brand’s equally capable of making great aviation watches with all the trademarks of a good pilot’s wristwatch, such as an expanded crown that isn’t too fussy for gloved hands, a highly readable dial, and even a case back engraved with a propeller. Tag Heuer is well-known for its racing timepieces, with a few diving watches thrown in for good measure.

3. Tag Heuer Monaco Quartz Black Dial Men’s Watch

The Tag Heuer Monaco watch is perhaps the most fashionable. With its fashionable characteristics, this watch is frequently used by leading stars in 1970s films. The Hollywood juggernaut first donned classic Monaco in the 1970s Le Mans, where the Tag Heuer gets the name after the renowned race. This Tag Heuer watch, with a square face, quickly became a classic. It’s now available in black stainless steel, on black for a more dress-watch-like look.

4. Tag Heuer Carrera Automatic Caliber 9

This watch is a feminine take on the iconic TAG Heuer Carrera Lady. This watch features a Calibre 9 automatic movement and a lovely blue sunray-brushed dial. When the Carrera’s athletic styling is not on display, it becomes a pleasingly traditional dress watch. This device, which combines a day and date display with an unadorned clean appearance, is also harder than it appears. This watch has a 38-hour power reserve and 100m water resistance. It has a classic design, making it great for women with active lifestyles and a penchant for glitz.

5. Tag Heuer Carrera 160th Anniversary

This TAG Heuer Carrera is part of the 160 Years Silver Limited Edition of 1860 pieces. The silver-on-silver styling of this model is the epitome of a “classic men’s watch.” It may appear to be right out of the dashboard of a 1960s sports car, but it has modern technology inside. It’s a 39 mm watch with a power reserve of more than 80 hours that’s powered by our automated in-house Heuer 02 movement. They made this chronograph with the inspiration of 1960s design and driven by 21st-century watchmaking innovation.

6. Tag Heuer Aquaracer 300M Chronograph

People who have no intention of ever leaving dry ground make up most of the Aquaracer’s consumer base. This watch is one of the most sought-after watches for divers. This tool watch, launched in 2003 after its precursor, the Aquagraph, continues to be a professional piece of equipment. Many Navy Seals put it through its paces, and its use as a diving watch was enhanced by the fact that it had a chronograph.

7. Tag Heuer Autavia  Calibre 5 COSC

The Autavia watch is a more quiet wristwatch, inspired by antique pilot’s timepieces rather than the more exciting world of motor racing, as is typical of the brand. It took two relaunches, one in 1996 and one in 2017, for it to take off as demand for its antique relatives skyrocketed. This watch is a vintage pilot’s watch with a wonderful retro design. The top of the line Calibre 5 movement features in today’s Autavias. The minimalist dial design shows and emphasizes the numerals and sword-shaped hands, enhancing readability in low light. The Autavia is a timepiece designed for the individual gentleman who wants to stand out.

8. Tag Heuer Connected 45mm Watch SBG8A

Tag Heuer has been on board since the beginning. The newest version of its hybrid watch is quite amazing, utilizing a combination of touchscreen and pushers to access speed, pace, heart rate, maps, and other data while accompanying a fully-retooled Tag app that provides performance insights. This watch also syncs with Apple Health, Google Fit, and Strava. The Connected watch, which has a high-definition screen, becomes a perpetual personal assistant. It’s more than a watch with elegant looks, cleverly integrated features, a customizable software dial, and a complete touch screen.

9. Tag Heuer Monaco x Gulf Edition Automatic

They released this limited edition watch in 2018 to honor the 50th anniversary of the Le Man’s endurance race, with the navy dial with blue/orange stripes referencing the winning Ford GT40 livery. The square watch, whose deathless appeal stems in no minor part from Steve McQueen’s 1970 film Le Mans. There is a perforated blue leather bracelet with orange inlay and topstitching available for this particular model.

10. Tag Heuer x Aston Martin

As a result of the collaboration with Aston Martin, Tag Heuer claims that this watch is “as strong as the vehicles that inspired it.” This model, which measures 45mm, combines a unique brown dial with rose-gold plated embellishments. The styling of the premium automobile brand is visible with the emblems at 12 and 6 o’clock and the interior-matching brown leather strap. Both titanium and carbon are in the casing’s construction.


Tag Heuer has been in the watch industry for almost 160 years, and the Swiss luxury brand has made contributions to the worlds of motorsports, aviation, and even movies. If you are a watch lover or collector, knowing about their brand will offer you an advantage, and the information on the list above is excellent for people who are just getting started. You can still seek more Tag Heuer Watches at

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