Large posters have always been an effective tool of mass communication and advertising. They are quite noticeable and can be easily seen in busy places. Television advertisements, radio announcements, newspaper ads, even banners are all examples of the printed medium. It has, however, remained a debate among advertising experts and researchers whether the presence of posters in a fixed location is truly cost-effective and efficient.
The answer is a resounding yes! The presence of posters is very convenient as well as cost-effective for businesses. Let us look at some of the reasons why businesses prefer using extra large posters or 6 sheet posters for promotion over other printed medium.
Saves on Space and Cost:
Big posters save on office space rental and space costs incurred in other advertising campaigns. The images printed on these posters are static, and hence, the business owner need not spend time preparing special designs for each post.
Simple to Design:
Moreover, unlike the printing of pamphlets and leaflets, one need not prepare any design for a printed poster. This means one does not have to think over many design ideas and drafts before getting the printed version ready. All that one needs to do is choose the desired template and get the job done in a snap. There are professional printers like VC Print and others that provide templates of extra large posters, brochures, and more on their website for customers to choose from. This again saves time and money on visiting the printer office. You can visit their website and place an order.
Big and Custom Printed Posters:
Big and custom printed posters are effective in spreading a message. These posters are not only economical but also effective in terms of communication. People tend to respond better to printed posters as compared to oral messages.
Easy to Install:
It can be hung from doorsteps, windows, store walls and even walls of hotels, restaurants etc. Moreover, it is not difficult to spread the word about your business by hanging these posters. Many people like to hang these posters in their cars and homes. It is a unique way to let people know about you and your products/services.
Now, let us look at some of the things to consider when drafting an extra large poster for your business. The following points are crucial even if you are planning to place an order with online printers, including VC Print.
Vibrant and Lively Colour:
When it comes to the design of the printed poster, it is important to choose a design that speaks about your product or service. You should not focus on the colour combinations as the colours of 6 sheet posters are not remembered by the people. Use vibrant and lively colours for the best effect. A unique and creative design will go a long way in making a difference in your marketing efforts.
Purpose of the Poster:
Before deciding upon the format for your big posters, decide upon the aim and purpose of your advertisement. If you want to inform the public about your product/service, then use the non-complex format where you can communicate with all the important points. On the other hand, if you are trying to promote your business, then choose a format that will make the audience see the benefits of your product/service. It is recommended that you don’t go for too many details in your poster. The key message should be clear, and the attractive images should only add to its beauty.
Use Online Tools:
You can also create online tools for creating big posters for advertising your business. Companies like VC Print and more offer software for creating such posters. With these tools, you can create a stunning big poster that attracts a wide range of customers.